• Promotional videos do not have to be long or complicated.
• Most experts agree that videos of around 2 minutes are short enough to keep a customer's attention but long enough to get the point across.
• If you have a lot to say, consider dividing your video into smaller more manageable chunks.
• The content in the video should be clear, informative, and interesting.
• Make sure that you know exactly what the aim of your video is before you start.
• By advertising the fact that you are a local company and by making the video genuine and engaging, you can create a trustworthy business image.
• Featuring local references and local customer testimonials is a great way to do this.

Here are the basic website categories you will need to consider:

Global - YouTube, Flickr, Viddler, and Daily motion are just a few of the thousands of globally popular sites which have image sharing capabilities.

Specialized - Look for video sites that are directly related to your target audience. Building trades, learning, craft, and computer related video sharing websites are very common but a wide range of other specializations are also available.

Local - By using local online directories and portals you can target the people most likely to become a customer. You could also consider using your video on your own website or in emails and digital newsletters.

The advantages of creating an effective video and marketing strategy include:

1.Customer Feedback

2.Increased traffic to your website

3.Increased sales

• By adding links to your official website in your video descriptions, you can significantly increase the site's traffic.
• It is a good idea to consider carefully which page of your website the link should send people to, for example, landing pages, sales pages or your “about us” page.