Color Campaign- Effective?

What do you think of the NFL’s Color Rush Advertising Campaign?

If you’re unfamiliar with the campaign read about it now>>>>   http://www.nike.com/us/en_us/c/nfl/color-rush

This pages editor thinks the campaign would have been more effective if it had been tied to a cause. If they had done that it would have been really effective to get some big sponsors like adobe, or Dupont, companies that make you think of colors!

We want to know your thought?  What cause do you think it could have been tied to?  Who should sponsor it?