Search engine optimization, or SEO, is a key component of online marketing. Although it’s widely regarded as vital to a business’ marketing efforts, the concept of SEO can be confusing. SEO involves tailoring a website so that it pops up on search engine results (SERPS) more readily and at a higher place in the long list of pages that turn up. You can see an example of this when you go to google.com and search for a keyword or keyword phrase known as your search term.  The Google page you are on is called SERP- Search Engine Results Page. Each Search engine has it’s own: Yahoo, Bing, Dogpile….

There are databases that list the most common search terms people use when browsing the Internet. Web pages that are built around the words and phrases commonly used, not just in the meta keywords tag of the site, but within the important parts of the pages themselves, can achieve a better ranking. Additionally, websites that are linked to by other sites generate higher rankings in terms of importance and where search engines place them in search result lists. If SEO remains a mystery, businesses can employ a marketing firm and businesses that specialize in SEO , such as adPRO,  to make recommendations on redesigning a website to generate more consumer traffic.

Call adPRO today to learn how our the Google Search Engine Optimization techniques we specialize in can increase your online business fast.  410-326-3909

adPRO is located in Southern Maryland and can build a website for any business in the United States.